Durban, South Africa

About Fruitloops

At Fruitloops we aim to share our love and knowledge of kitesurfing with the community. We are a leading company in water sports coaching. We house the best gear and boast some of the most experienced instructors in the industry. We are a mobile kite school located along the coast of KZN. Where there is wind and waves there is Fruitloops. This is a dream location for anyone who wants an active holiday in beautiful surroundings. With warm water, good waves and wind all year around it remains a hidden gem to the rest of the world.

OUR MISSION

To be the leading company of water sports coaching and retailing, by building a reputation for fun and excellence through the dedication of looking after our clients with the best customer service, quality, value and safety.

OUR VISION

To teach the world to fly one person at a time.

COLLABS

We are open to any collaboration requests. If you love writing and sharing your insights about the East Coast, surfing & water sport experiences, feel free to reach us at hello@fruitloops.co.za

We Are An Experienced Team

Meet The Crew

Lorenzo Valenti

Co Founder

Lorenzo has been kitesurfing since he was seven years old. It has been a lifelong passion for him, allowing him to travel the world. During his time abroad, he worked as a kite instructor on superyachts in places like Fiji. Now that he’s back in Durban, he’s pursued his dream of launching Fruitloops with the same person who he started his kitesurfing journey with. Together, Lorenzo and Joshua hope to take kitesurfing to new heights in South Africa.

Joshua Emanuel

Co Founder

Joshua is a water born person who was fortunate enough to grow up with the ocean on his doorstep. His main passion in life is kitesurfing and he has managed to build a career out of it. He has achieved international success on the big air stage of the sport, having won one the biggest competitions, the Redbull Megaloop Challenge. He is renowned in the kite world for going the biggest and pushing the limits.

Themba Khumalo

Kite Surf Instructor

Themba is a success story of the Durban kite community. Showing a major interest in the sport, he began to learn the ropes and in no time he was up and riding. After spending the last 4years coaching at one of biggest kite schools in Cape Town, he has now returned to Durban to share his experience and knowledge with future kiters.